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UBS: Always on brand

Admind Branding & Communications

UBS, one of the world’s largest Wealth Managers, aimed to launch a new digital omni-channel Always-On campaign in January 2024. With growing digital demand, UBS wanted to leverage its expertise and unique selling propositions to harness this demand. The campaign focused on promoting Wealth Planning, positioning UBS as the wealth planner for today, tomorrow, and future generations. Challenge The challenge was to create a compelling visual identity for a digital campaign targeting High Net Worth Individuals (HNWIs) with assets over EUR 1 million. These individuals seek holistic wealth planning advice, including financial planning, pension advice, succession planning, and asset structuring. The campaign needed to reflect UBS’s expertise and address the unique needs of this affluent audience, ensuring the visuals communicated trust, sophistication, and personalized service. Idea Our solution centered on creating elegant and sophisticated visuals that resonate with HNWIs. We focused on UBS’s key message that every portfolio is unique and their holistic Wealth Planning service considers all aspects of a client’s life. The design included refined elements and high-quality imagery to convey luxury and exclusivity. We also incorporated the UBS Wealth Way approach, highlighting liquidity, longevity, and legacy planning to illustrate comprehensive wealth management. Solution The design strategy included: * A distinctive logotype tailored to the campaign. * A style guide with visual identity guidelines, including a color palette, typography, and logo usage. * High-quality imagery and refined design elements to emphasize luxury and exclusivity. * Infographic images to present key insights and proof points, as these have historically driven high engagement for UBS. * Clear and concise copytext (20-40 words) with a strong call-to-action (CTA) to increase click-through rates (CTR). More information about the project: More information about the project: https://admindagency.com/projects/ubs-always-on-brand/

B&R – Aligning with ABB

Admind Branding & Communications

Challenge Our main duty was to reimagine and refresh the logo and update the visual identity. This, in turn, required the preparation of new principles for using the brand in different layouts. In addition, the new brand identity had to fit in with the ABB group while keeping the spirit and feel of B&R. Solution Our team approached the logo transformation in an iterative way. We started with a gentle facelift and, based on our working sessions with the B&R team, expanded the design into completely new territory. The result is fresh and modern, a perfect match for the parent company’s aesthetic. The orange bar is a reminder of B&R’s heritage and at the same time allows it to better fit into the structure of ABB’s layouts. Before delivering the new design, our team developed a comprehensive brandbook with over 160 pages that includes principles and guidelines on how to use the refreshed logo (specific margins, grids, and details). We also designed more than 50 ready-to-use templates for various branding and marketing formats, both online and print, as well as over 200 slides for company presentations. For the visual system, we added an orange bar to B&R’s brand toolkit so that even without the logo, everyone would know that it was the brand’s resource. We also built a brand portal where all brand assets are organised. Since we set it up, more than 2,000 B&R and ABB employees have visited it. More information about the project: https://admindagency.com/projects/br-rebranding-an-iconic-brand-to-align-with-the-abb-group/