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ABB Wayfinding

Admind Branding & Communications

Admind creates dynamic environments designed to inspire. As consultants and designers, we merge branding energy with clear direction assistance and wayfinding signage that complement existing architecture and layout plans. We did a wayfinding signage project for the ABB’s GBS office in the High5ive building in Kraków, Poland. To transform an ordinary office into a friendly space that is conducive to work and easy to get around, we created a clear system of signage and a wayfinding system that facilitates finding one’s way around within the building. The project is suited to the architecture and spatial design and at the same time consistent with ABB’s brand identity. Challenge When the global engineering giant ABB needed new wayfinding signage to help their employees and partners navigate an expansive new office complex, they asked us for a clean and inspiring design that merged their branding principles with their physical environment. https://wadline.com/pricing Solution To ensure continuity with the existing architecture and design, we created a signage and wayfinding system of signs that were easy to group. They were also scalable and – regardless of role and meaning – looked unified at glance. Result The finished office spatial design was well-organized with a clear navigation system that was perfectly tailored to the existing architecture and office layout, creating an aesthetically welcoming brand experience. The project was very much enjoyed by the client and was implemented in the ABB office.

B&R – Aligning with ABB

Admind Branding & Communications

Challenge Our main duty was to reimagine and refresh the logo and update the visual identity. This, in turn, required the preparation of new principles for using the brand in different layouts. In addition, the new brand identity had to fit in with the ABB group while keeping the spirit and feel of B&R. Solution Our team approached the logo transformation in an iterative way. We started with a gentle facelift and, based on our working sessions with the B&R team, expanded the design into completely new territory. The result is fresh and modern, a perfect match for the parent company’s aesthetic. The orange bar is a reminder of B&R’s heritage and at the same time allows it to better fit into the structure of ABB’s layouts. Before delivering the new design, our team developed a comprehensive brandbook with over 160 pages that includes principles and guidelines on how to use the refreshed logo (specific margins, grids, and details). We also designed more than 50 ready-to-use templates for various branding and marketing formats, both online and print, as well as over 200 slides for company presentations. For the visual system, we added an orange bar to B&R’s brand toolkit so that even without the logo, everyone would know that it was the brand’s resource. We also built a brand portal where all brand assets are organised. Since we set it up, more than 2,000 B&R and ABB employees have visited it. More information about the project: https://admindagency.com/projects/br-rebranding-an-iconic-brand-to-align-with-the-abb-group/